𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐨𝐫𝐠𝐚𝐧𝐢𝐜𝐚𝐥𝐥𝐲?

Often, people come to me and say...

“I want to grow my social media… I want to get leads and convert them into sales. But no matter how much I post, I can’t seem to generate that interest with my following…”

If that’s you… keep reading.

There are a few things you can do to use social media to your advantage...

𝟏. 𝐏𝐨𝐬𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐚𝐧𝐝 𝐰𝐢𝐭𝐡 𝐩𝐮𝐫𝐩𝐨𝐬𝐞

Post often and strategically. Just posting everyday content with no intention serves no purpose in converting your customer base. Create a schedule with specific timings. People like consistency and consistency is important to constantly remind your audience that you are HERE. Do not post content which is irrelevant or doesn’t matter to your audience i.e. your audience doesn’t care about what you have for breakfast, lunch or dinner.

𝟐. 𝐁𝐫𝐚𝐧𝐝 𝐩𝐢𝐥𝐥𝐚𝐫𝐬

What do you stand for? Keep your social media content tightly in line with your core values and messages. Don’t confuse people by putting out random posts which do not rotate around your core pillars of messaging. This will only confuse people on what your services or products are, who you help and what you do. Being consistent and tight with your content will hugely help you attract the right audience. That, in turn, will help you close with ease.

𝟑. 𝐒𝐡𝐨𝐰 𝐮𝐩 𝐚𝐬 𝐘𝐎𝐔

Being yourself will attract the right audience for YOU. Remember, you are your unique selling point, so don’t be afraid to share your true personality! At the end of the day, it is about overcoming your fear of showing up. Don’t let judgements and opinions of people stop you from serving the many that need you.

𝟒. 𝐁𝐞 𝐤𝐢𝐧𝐝 𝐨𝐧𝐥𝐢𝐧𝐞

Manners cost nothing. The more considerate, likeable and true to yourself you are online, the stronger and more positive your online presence will be.

Social media is an incredible tool for businesses - following these steps will help you get all that you can out of your online presence. Building a strong brand online will help you find your own ideal customers and tribe. Embrace it!